In celebration of hip-hop’s 50th anniversary, Vevo launched the “Hip Hop at 50” campaign, honoring the genre’s evolution, legacy, and impact. I had the opportunity to work on this milestone project, contributing to brand assets and custom designs that embodied the spirit of hip-hop. One of the highlights of my work involved designing unique “Hip Hop at 50” logos, inspired by a renowned artist’s album cover. This design paid homage to hip-hop’s iconic visual style while connecting with fans through familiar cultural references.