Vevo Pride 2023

The 2023 Pride campaign was designed to celebrate diversity, inclusivity, and the spirit of Pride through joyful and nostalgic visuals. As the designer behind the campaign, I crafted a unique concept that highlights the theme of love, self-expression, and community. The campaign’s visual identity feature playful, retro-inspired characters and vibrant colours to evoke a sense of warmth, belonging and unity.

Concept & Inspiration

Drawing inspiration from vintage cartoons and classic animation styles, I developed a set of friendly characters that embody the values of the LGBTQ+ community. Each character was designed to represent a different aspect of Pride, bringing a sense of individuality and personality to the campaign. I chose a bold colour palette with contrasting tones like orange, green, and blue to reflect diversity while maintaining a cohesive look across all visuals.